On 5 September 2026, De Yesplus Microcredit Enterprise took another important step in its commitment to community development by organising a free medical screening exercise at Kejetia Dubai Market in Kumasi.
The outreach brought essential health services directly to traders, workers, shoppers and members of the wider market community, with close to 1,200 people taking part in the exercise.
Participants received a range of basic health checks and professional medical support, including eye screening, blood pressure checks and consultations with medical professionals.
For De Yesplus, the initiative represents more than a single health programme. It forms part of the company's broader socio-economic strategic plan to contribute meaningfully to a healthier, stronger and better society.
BRINGING HEALTHCARE CLOSER TO THE MARKET COMMUNITY
Kejetia is one of Kumasi's busiest commercial centres, bringing together thousands of traders, workers and customers every day.
For many people working in such a fast-moving environment, routine health checks can easily be postponed because of the demands of work and daily life.
By bringing healthcare professionals directly into the market, De Yesplus helped make basic screening more accessible to people within their everyday working environment.
Throughout the programme, participants were guided through different stages of the screening process, including blood pressure checks, eye screening and consultations with medical professionals.
The exercise provided members of the community with an opportunity to learn more about their health and receive professional guidance where necessary.
CLOSE TO 1,200 PEOPLE REACHED
Close to 1,200 people were examined during the outreach, making the programme a significant community intervention for De Yesplus Microcredit Enterprise.
Men and women from different backgrounds participated in the screening, including traders, workers and members of the general public.
For some participants, the screening provided reassurance about their health. For others, it created an opportunity to identify areas that may require further medical attention.
Routine checks such as blood pressure monitoring and eye examinations can play an important role in helping people become more aware of their health and encouraging them to seek further medical attention when necessary.
SUPPORTING PEOPLE BEYOND FINANCIAL SERVICES
De Yesplus Microcredit Enterprise works closely with individuals, traders and small businesses, but the company's relationship with the communities it serves extends beyond providing access to finance.
Financial wellbeing and personal wellbeing are closely connected.
Healthy individuals are better positioned to work, manage their businesses, support their families and pursue long-term economic opportunities.
The Kejetia health screening therefore reflects a broader philosophy at De Yesplus: community development should consider both economic opportunity and human wellbeing.
The initiative forms part of the company's socio-economic strategic plan to support programmes that can make a practical difference in the lives of people within the communities where it operates.
ABENAKAY OF YFM JOINS THE OUTREACH
The programme was also joined by AbenaKay, a radio presenter at YFM, who was present during the community outreach at Kejetia Dubai Market.
She interacted with participants and members of the community and helped bring additional energy and visibility to the programme.
Her participation also helped reinforce an important message around preventive healthcare and the need for people to pay attention to regular health checks.
A COMMUNITY-CENTRED APPROACH TO GROWTH
At De Yesplus, growth is not viewed only in terms of financial services, loans provided or businesses supported.
The company believes its progress should also be reflected in the positive impact created within the communities it serves.
This is why initiatives such as the Kejetia medical screening are important to the company's broader socio-economic strategy.
The goal is to continue contributing towards financial inclusion, healthier communities, stronger businesses and improved livelihoods.
The September 5 outreach demonstrated the impact that can be created when organisations take important services directly to the people and meet communities where they live and work.
BUILDING A BETTER SOCIETY TOGETHER
The free medical screening at Kejetia Dubai Market was ultimately about people.
It provided traders and members of the public with an opportunity to pause, check their health, interact with medical professionals and become more conscious of their wellbeing.
Reaching close to 1,200 people through the exercise represents an encouraging milestone in De Yesplus Microcredit Enterprise's commitment to social impact.
The company remains committed to supporting initiatives that create meaningful social and economic value for individuals, businesses and communities.
Because building a better society requires more than financial support.
It requires investment in people, health, opportunity and community wellbeing.
Supporting stronger individuals, businesses and communities through financial inclusion, education and meaningful social impact.